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Workopolis, Alliance Atlantis begin internship contest

Toronto-based job-search website Workopolis.com has begun a joint contest promotion with Alliance Atlantis Communications. During the four-week initiative, visitors to the site will be invited to apply for a one-month paid internship position at Alliance Atlantis. The contest is being supported with a 60-second commercial running on various Alliance Atlantis specialty channels, as well as online ads on their websites and a contest area at Workopolis.com. The promotion was developed by Round Table Advertising in association with ZenithOptimedia. The television creative was produced by Alliance Atlantis. The contest website was created by 58Ninety. Workopolis is owned by Toronto Star Newspapers and Gesca.

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