Sponsorship roundup
By Adnews Staff
Montreal-based law firm Ogilvy Renault has formed a sponsorship agreement with Maple Leaf Sports & Entertainment of Toronto for the naming rights to the executive suites in the Air Canada Centre arena. These facilities will now be called the Ogilvy Renault Executive Suites 200 Level. “Creating the Ogilvy Renault Executive Suites is yet another differentiator that distinguishes us in the legal market,” said Lise Monette, chief marketing officer at Ogilvy Renault. “Toronto is an exceptionally competitive market. We felt that by stretching beyond traditional marketing efforts and finding a new and creative way to reflect our uniqueness helps demonstrate our difference and commitment to our clients, along with our proud support of community involvement in Toronto.” As part of the deal, Ogilvy Renault will also receive advertising exposure in the arena during Toronto Maple Leafs and Toronto Raptors games.
Toronto-based career website Workopolis.com has signed a sponsorship agreement to become the official supplier of online recruitment to the Vancouver 2010 Olympic and Paralympic Winter Games. During the next three years, approximately 1,200 full-time jobs, 3,500 temporary jobs and 25,000 volunteer positions will be advertised on the site. “Workopolis' unparalleled national reach will help us recruit professionals who, like our Canadian athletes, are talented and passionate and will help us prepare to host the world in 2010,” said John Furlong, CEO of the organization. Workopolis is a joint venture of Bell Globemedia, Toronto Star Newspapers and Gesca. The 2010 Olympic Winter Games will take place in Vancouver and Whistler from Feb. 12 to 28, 2010, while the Paralympic Winter Games take place from March 12 to 21, 2010.