Workopolis.com conducts Lunch and Learn campaign
By Adnews Staff
Job search website Workopolis.com will conduct a street campaign called "Lunch and Learn" in Toronto, Calgary and Vancouver. The promotion is in support of a survey commissioned by the company on the eating habits of Canadian workers and their impact on productivity. Today, promotional workers in those three cities will distribute lunch bags to passers-by, as well as advice on fitness, nutrition and ways to be more productive. The campaign also includes a website at <http://www.lunchandlearn.ca> at which visitors can enter a draw for a vacation from Expedia.ca. The street marketing is being conducted by Fuse Marketing Group. The website was constructed by 58Ninety. Radio commercials have been produced by Round Table Advertising, while public relations are being handled by Environics Communications. All of these firms are based in Toronto.