Arm & Hammer holds Smell My Fridge contest
By Adnews Staff
Church & Dwight Canada of Toronto has begun a contest promotion in Ontario in support of Arm & Hammer baking soda. The initiative, called “Smell My Fridge,” is intended to promote the product as a refrigerator deodorant. Entrants who believe they have the worst-smelling refrigerator in Ontario can enter the contest at <http://www.smellmyfridge.ca>. Entrants can also submit a photograph of the inside of their fridge to be displayed on the website and judged by the owner of a cleaning service. The winner will receive a new refrigerator. “We know a majority of Canadians have baking soda in their fridges,” said Jim Pantaleo, marketing manager for Arm & Hammer. “We also know, however, that they don't change the box often enough to maximize effectiveness. We're holding this contest to help eliminate bad smelling refrigerators in Ontario.”