Cadbury Adams breaks new Trident Splash commercial
By Adnews Staff
Cadbury Adams has released a new television commercial as part of its “Splash Man” campaign for Trident Splash chewing gum. The 30-second ad, called “A Splash at the Opera,” introduces the brand’s new Spearmint and Watermelon flavour. The ad depicts a theatre audience watching an opera singer on stage. A man wearing a bathing suit enters the theatre and takes a seat. He bites on a piece of gum just as the singer hits a high note, causing a wave of water, spearmint leaves and watermelon slices to hit the audience. The ad ends with the tagline, “Ready for a new Splash?” The ad, created by JWT Canada, will break nationally this week in English and French, supported by upcoming out-of-home advertising. “We know that the Splash Man campaign continues to resonate with our consumers,” said Tim Boughtflower, senior brand manager for Trident at Cadbury Adams. “For this third installment in the campaign, we wanted to visually extend the brand promise of great tasting flavour duality by bringing to life the unique combination of watermelon and spearmint as a visual cue in the ad. By incorporating slices of watermelon and spearmint leaves in the splash of water, consumers immediately understand what the splash delivers.”