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Cadbury begins Release the Goo campaign

Cadbury Adams Canada has begun an out-of-home campaign in Toronto to promote its Cadbury Creme Egg candy during the Easter season. The campaign consists of a billboard at Yonge-Dundas Square that responds to local weather conditions. The billboard includes a pivoting beam with a box at one end and a large model of an egg at the other. As rain or snow fills the box, the egg-end of the beam will rise until is meets and electric fan, which will crack the shell. The billboard also displays the copy, "Release the Goo." The campaign also includes a website at <http://www.cadburycremeegg.ca> that uses a webcam to monitor the billboard.

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