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Exivia hires MacLaren McCann

By Adnews Staff

Exivia, an event planning firm based in Madrid, Spain, has retained MacLaren McCann as its agency of record in Canada. Exivia organizes various shows and events, including the Naturiva series of ski-themes shows in Europe. The company's first Canadian event will be a four-day show called "Undiscovered Spain" that will take place in Vancouver in 2010. Exivia plans to open an office in Vancouver this year. MacLaren McCann will work to plan and promote the show.

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