Callaway Golf begins What's Your Callaway campaign
By Adnews Staff
Callaway Golf of Concord, ON has begun an new online campaign called "What's Your Callaway?" The initiative consists of a website at <http://www.whatsyourcallaway.ca> at which visitors can answer a series of questions about their personalities. The site will then recommend a Callaway driver for them. "Every golfer plays the game differently and has their own unique personality, both on and off the course," said Chris Walling, marketing director at Callaway Golf. "What's Your Callaway lets golfers discover how their personality can translate into performance by introducing them to the right driver for their personal style. After visiting WhatsYourCallaway.ca, players might be surprised at what their personality says about them and the type of golfer they are." The site is being promoted with out-of-home ads in Toronto, Montreal, Calgary and Vancouver, as well as with public relations and online ads.