Dairy Farmers of Canada hires Twist Image
By Adnews Staff
Dairy Farmers of Canada has retained Twist Image of Toronto as its digital marketing agency of record. The firm will brand, develop and manage a number of online properties intended to promote the benefits of milk products. The agency will also develop various digital marketing initiatives intended to attract users. Twist won the account in a competitive review involving an unknown number of contenders. "There is an immediate synergy between our organization and Twist Image," said Ian MacDonald, national director of nutrition and marketing at Dairy Farmers of Canada. "Twist Image understands where we need to go strategically, and they have the creative talent and technical expertise in house to take us there and beyond."