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Mirum hires chief marketing officer

Toronto-based Mirum, formerly Twist Image, has appointed Paul Allamby to the newly-created position of chief marketing officer. He will work to increase the agency's growth in Canada. Allamby was most recently a consultant at NPI. Prior to that, he was executive vice-president of client communications at Havas Arnold Worldwide and co-founder of Yew&Bamboo. Allamby has also been president of Padulo Integrated and president of Euro RSCG 4D. He has held senior marketing positions at the Toronto Blue Jays and Rogers Communications. He also operates his own firm called Paul Allamby Consulting.

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