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Rooftop Agency debuts new branding

Toronto-based lifestyle marketing firm Rooftop Agency has undertaken a rebranding initiative. The new branding includes a new logo, visual identity and website at <http://www.rooftopagency.com>, as well as an updated social media presence.

"The new creative style and visual direction of the rebrand represents the agency's overall perception," said agency president Dave Videka. "Standing on a rooftop, you are high above all else, which provides a completely different view of the world compared to someone standing on the ground. You can see the various paths that can be taken to achieve the end result. This is the way we view things at Rooftop, which allows us to think of unique ideas and offer a different experience to any brand."

In addition, the agency has recently hired three new staff members: account director Filipe da Luz, experiential manager Tonisha Bath and social media manager Desirée Gadea. Da Luz was most recently an account director at Cundari. He has also worked at Henderson Bas Kohn, Lowe Roche and Grip. Bath was previously an account manager at Strategic Objectives. Prior to that, she was at Citizen Relations. Gadea was previously a social media manager at Zenergy Communications. Prior to that, she was at Elevator.

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