Volkswagen conducts VWAdventure campaign
Automaker Volkswagen Canada is conducting an online campaign promoting its SportWagen vehicle. The campaign, called "VWAdventure," was developed by Rooftop Agency of Toronto. It consists of a series of online videos in which various athletes take trips in the vehicle with friends. The first video features professional surfer Noah Cohen, while the second execution features mountain biker Cam McCaul.
"The SportWagen with 4Motion AWD is a great new addition to our line-up and a great option for active families or weekend warriors who may want to load up the car and find some adventure," said Jordan Gracey, manager of digital marketing at Volkswagen Canada. "The car drives unlike any sport utility or family vehicle out there, but how do you communicate that to audiences? We thought the best way to do this was to find influencers who could test the cars limits, showcase the amazing capabilities and show that a family vehicle can also be a fun drive."