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Treasury Wine Estates hires Twist Image
Treasury Wine Estates of Australia has retained Twist Image of Toronto as its digital agency of record for North America. Twist Image won the account in a competitive review involving an unknown number of North American agencies. The assignment will include digital brand development, digital advertising, social media activities, content marketing and mobile marketing for all of the company's brands in North America. These brands include Beringer Vineyards, Penfolds, Greg Norman Estates, Souverain, Chateau St. Jean, Stags' Leap Winery, Wolf Blass and others. According to the agency, its first work for Treasury Wine Estates will be launched this winter.
"It was a highly competitive pitch process," said Isaac Herrera, digital marketing director at Treasury Wine Estates. "We looked for a digital marketing partner that would help us transform, evolve and take a significant step forward in how we engage and connect with our consumers. Twist Image demonstrated an extensive track record of helping big brands make that shift and achieve real results through powerful creative coupled with technology and a strong understanding of analytics."