Representation roundup
By Adnews Staff
Montreal-based BV Media has signed an online advertising representation agreement with AdGent007 of San Francisco. The firm will represent AdGent's online properties in Canada. These include NASDAQ.com, Telegraph.co.uk, Independent.co.uk and Guardian.co.uk. "These highly targeted sites reach high net worth individuals, business people and cultural influencers, in a top content and brand environment," said Gino Coutu, president of BV Media. "Combined with the wide reach of our bilingual network and with our behavioural targeting capabilities, these sites allow our clients to target very precisely their online marketing dollars to Canadian consumers and business decision makers." BV Media is a division of Branchez-Vous.
Toronto-based UpTrend Media has signed an online advertising sales representation agreement with parenting website Helpwevegotkids.com. "The site provides advertisers a platform to speak to moms, which offers a great deal of insight into Canadian families and their spending habits," said UpTrend president Duke McKenzie.