Rogers Media buys BV Media
By Adnews Staff
Montreal-based Internet advertising network BV Media has been acquired by Rogers Media. Rogers has agreed to purchase the 60.5 million outstanding shares of BV for $0.40 per share. The company will operate as a wholly-owned subsidiary of Rogers Media. The transaction is expected to close on Oct. 1. BV Media holds exclusive advertising representation deals with approximately 400 publishers, attracting 15 million unique visitors per month in Canada, according to the company. BV Media is also the publisher of the website Branchez-Vous.
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