Manulife breaks Mortgage Truth campaign
Manulife Bank of Toronto has begun a new campaign called "Uncover the Mortgage Truth." It is intended to alter consumer perception of "what a mortgage can and should be." It is aimed primarily at consumers who are due to renew a mortgage. The national digital campaign includes an online video filmed in the style of a thriller. It promotes the bank's Manulife One product, which combines a mortgage, line of credit and bank account.