Loblaw hires Manning Selvage & Lee
Loblaw Companies has appointed Manning Selvage & Lee of Toronto its public relations agency of record. The assignment includes consumer public relations for the President’s Choice brands, clothing label Joe Fresh Style, President’s Choice Financial and other general products. Manning Selvage & Lee won the account in a review that also involved three other unidentified agencies. “The MS&L team offers a unique combination of creativity, expertise in developing programs that build relationships beyond traditional media as well as a dedication to measurement,” said Elizabeth Margles, vice-president of public relations and corporate communications for Loblaw.