Coca-Cola readies Coke Side of Life campaign in Toronto
Coca-Cola will begin an out-of-home campaign in Toronto on April 2 as part of its international “Coke Side of Life” campaign. Eight ads created by eight Toronto artists will be displayed in the Dundas subway station in that city for four weeks. According to the company, the artists were encouraged to “interpret the Coke Side of Life philosophy in their own terms.” The images will also be used in other campaign creative through the year. “The goal of the ‘Coke Side of Life’ is to remind everyone to be more spontaneous, to think with the heart, to have more fun, ultimately to be the architect of your own life, creating a more positive reality for yourself,” said Claudia Navarro, brand manager for Coca-Cola.