Bell buys stake in OverActive Media
Bell has acquired a minority ownership stake in OverActive Media, a Toronto-based competitive video gaming company. As part of the deal, Bell will also become the company’s exclusive telecommunications supplier and a sponsor of its teams. Bell will also provide marketing support consisting of content integration, event production, experiential activities and advertising. OverActive owns teams in three competitive video game leagues.
“Bell is excited to invest in OAM to further our support of Canada's rapidly growing esports community,” said Wade Oosterman, vice-chair and group president at Bell. “With Canada's best mobile network and an all-fibre network offering the fastest home Internet speeds and lowest latency, Bell looks forward to continuing to provide the best gaming experience as we expand the reach of professional esports to new audiences.”