Canon signs sponsorship deal with OverActive Media
Canon Canada of Brampton, ON has signed a sponsorship agreement with OverActive Media, an entertainment company specializing in competitive video gaming. Through this deal, Canon will be a sponsor of professional video gaming team the Toronto Defiant. Canon will be the official camera brand and official streaming camera brand of the team until the end of 2021. Canon products will be used to capture still images and stream video of the team in competition. Canon will also sponsor a series of behind-the-scenes videos featuring the team’s players. In addition, Canon has acquired the naming rights to a new venue for the team which will launch in Toronto in 2020.
“With Canon being a world-wide leader in imaging, we felt this was a natural fit for our brand and products,” said Justin Lam, senior vice-president of the imaging technologies and communications group at Canon Canada. “[We] offer gamers the ability to stand-out with their content, be it as a professional esports gamer or someone streaming from their home on Twitch or YouTube, using a dedicated Canon digital SLR or mirrorless camera.”