Crave Meals sponsors Toronto Ultra
By Adnews Staff
Crave Meals, the frozen meal division of Kraft Heinz Canada, has signed a sponsorship agreement with ccompetetive video gaming organization OverActive Media. The brand will be the official meal sponsor of game team the Toronto Ultra. As part of the agreement, Crave Meals branding will exclusively appear on the team’s jerseys during the Call of Duty League Champs competition. Crave will also be the official presenting sponsor of the Toronto Ultra’s 2021 CDL playoff games. Components will include content marketing, TikTok integrations and other fan-oriented activities.
“The Crave team is so excited to be fuelling Toronto Ultra's gaming stars as their official meal partner,” said Brian Neumann, associate director of brand building and innovation at Kraft Heinz Canada. “We are looking forward to establishing an authentic relationship with the Call of Duty community, as we know our product can fuel casual gamers and competitors alike. Our delicious meals are ready in minutes, letting gamers spend more time doing what they love, gaming.”