Sun Life begins Healthy You promotion
By Adnews Staff
Sun Life Financial has begun an online promotion called “Sun Life Healthy You.” It consists of a website at <http://www.sunlifehealthyyou.com> that provides consumers with health and wellness content from experts from the Toronto Raptors basketball team including a physiotherapist, nutritionist, sports psychologist and trainers. The site will officially launch on March 11 with an event at the MLSE LaunchPad in Toronto. Sun Life will begin a national campaign this month featuring Raptors head coach Nick Nurse promoting the site and encouraging consumers to “take charge of their health.”
“As the official health and wellness partner of the Toronto Raptors, our goal is to empower people to take charge of their health,” said Dave Jones, president of Sun Life Health. “‘Sun Life Healthy You’ is a fun and innovative way to provide people with free health and wellness content delivered by Canada's NBA team. This is one of many ways Sun Life is helping people live healthier lives.”