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Vrbo debuts new branding
By Adnews Staff
Vacation rental property service Vrbo has undertaken a rebranding initiative in Canada. The effort includes a new logo and a change in the pronunciation of the name from four individual letters to the two syllables “ver-boh.” According to the company, the new branding is intended to “symbolize its evolution into the modern travel platform it is today.” Vrbo is a division of the Expedia Group.
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