Corus signs Adult Swim sponsors
By Adnews Staff
Corus Entertainment of Toronto has signed a series of sponsors for its upcoming Adult Swim specialty television channel. The channel, which will launch on April 1, will specialize in animated and live action series. Sponsors for the launch will include Burger King and Pokerstars.net. Participation for these sponsors is being managed by Horizon Media and Cossette Media respectively. Each sponsorship includes on-air branding in the form of promotional ads, bumpers and billboards. Each company will also sponsor specific programs on the channel.
“Adult Swim’s reputation for fostering genuine connections with its audience makes it the ultimate platform for creating incredible sponsorship opportunities,” said Lynn Chambers, vice-president of Corus Tempo. “Burger King and Pokerstars.net drive consumer conversations with their playful and humourous marketing tactics, and their ability to thoughtfully connect with audiences, an approach that fits perfectly with Adult Swim’s unique voice.”