Mississauga-based work apparel company Williamson-Dickie Canada has signed an endorsement deal with television personality Bryan Baeumler. Baeumler is the host of the HGTV series disaster DIY, as well as the upcoming programs House of Bryan2: On the Rocks and Leave it to Bryan. He is also the owner of construction company Baeumler Quality Construction. He will represent the brand on his construction sites, at media appearances and during the production of his television shows. "We are pleased to introduce Mr. Baeumler as the new spokesperson for Dickies Canada," said Ryan Sampson, marketing manager at Williamson-Dickie Canada. "Bryan's positive and hardworking attitude makes him a perfect fit for our brand and we feel he will represent us well both on the construction site and with our everyday consumers."