Osmow's Shawarma conducts sauce campaign
By Derek Winkler
Fast food restaurant chain Osmow’s Shawarma has begun a campaign called “Hooked on Sauce.” Developed by Bob’s Your Uncle of Toronto in collaboration with Imagine Nation Collective, the campaign focuses on the chain’s garlic sauce as representative of its Mediterranean and Middle Eastern menu. The creative depicts a man adding garlic sauce to more and more of his food, including Thanksgiving turkey, steak and coffee. The campaign consists of television advertising, primarly during sports programming, and connected television ads. Media work is being handled by Involved.
“The finished creative was built on a simple concept,” said Bob Froese, chief creative officer at Bob’s Your Uncle. “Make them salivate and make them laugh. Osmow’s are great partners who inspire us to live up to their playfulness and passion.”