Believeco Partners rebrands as ChangeMakers
By Derek Winkler
Believeco Partners, a Toronto-based marketing and communications firm, has undertaken a rebranding initiative. The company, along with its divisions Argyle, Believeco and Castlemain, will now operate as ChangeMakers. The company was formed in 2022 from six Canadian marketing, public relations and Indigenous advisory firms.
“Our greatest potential is realized when we work together across all disciplines,” said Mario Simon, CEO of ChangeMakers. "The past two years have seen tremendous growth in our business, surfacing a unifying thread of unparalleled expertise in helping clients anticipate, navigate and create change. With ChangeMakers, we take these capabilities to the next level, embracing the opportunities and challenges that complexity entails for our clients. We apply thoughtful, human-centered strategies designed for client impact.”