Sleeman Breweries hires Jungle Media
Sleeman Breweries has retained Jungle Media of Toronto as its media agency of record in Canada. The national assignment includes both English- and French-language media for Sleeman brands as well as Sapporo, Okanagan Spring and Unibroue. "Like so many other consumer product categories today, the beer market has become incredibly cluttered with a wide choice of brand options," said Stephane Duval, vice-president of marketing at Sleeman. "We were looking for some fresh media thinking that would help us stand out in that environment and Jungle Media impressed us both with their understanding of our brands and the insights they demonstrated against our consumer targets." Jungle Media is a division of Cossette.