Sportsnet.ca begins Captain Morgan Playoff Challenge
By Adnews Staff
Sportsnet.ca and InGamer Fantasy has begun an online promotion called the "Captain Morgan Playoff Challenge." The initiative takes the form of a fantasy football league for the National Football League playoffs. Participants can play at <http://www.sportsnet.ca/ingamer> in order to accumulate points and win weekly prizes, as well as a grand prize of a trip to see an NFL game. "This is another exciting step in our evolution as a five-platform sports media brand," said Marc Dinsdale, director and general manager of Rogers Digital Media Sports. "With a fantasy experience like Sportsnet InGamer, fans can not only watch the game, but become a part of the action and the social experience around it. We look forward to introducing more versions of Sportsnet InGamer across all sports that our viewers, listeners and readers are passionate about."