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Sportsnet introduces direct-to-consumer streaming service

Toronto-based specialty television channel Sportsnet has debuted a direct-to-consumer service called Sportsnet Now. The national subscription-based service will offer online streaming content from the brand's six television channels: Sportsnet Ontario, East, Pacific, West, One and 360. The programming consists of live sports events and sports news. The service was previously available only to Sportsnet television subscribers. The service is available online at <http://www.sportsnet.ca/now> or via a mobile application for Android or Apple devices.

"Rogers is Canada's home for the best in sports, and Sportsnet Now is a complementary service to our other offerings that gives Canadians even more choice when it comes to how they consume their sports content," said Rick Brace, president of Rogers Media. "We are committed to driving innovation in sport, and with this service, we're bringing sports to our audiences in a new and exciting way."

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