WFGIAC signs curling sponsorships
By Adnews Staff
The World Financial Group Insurance Agency of Canada has renewed its sponsorship of Pinty's Grand Slam of Curling for 2022. The event is owned and operated by Sportset. Through this sponsorship, the agency will receive in-venue branding including ad placements on rink boards and in the ice. Along with in-venue branding, this sponsorship will include national television commercials on Sportsnet, as well as digital ads. The agency will also be the title sponsor for the World Financial Group Masters curling event in December.
“This opportunity will provide WFG a chance to increase awareness across the country, as well as brand recognition, prospective sales and recruits,” said Rick Williams, president of the WFGIAC. “WFG will be able to reach a broad audience and showcase our mission to offer financial education to many more individuals, families and businesses across our different communities.”