Harry Rosen begins Home Edit promotion
By Adnews Staff
Menswear retailer Harry Rosen has begun a promotion in collaboration with television personality Brian McCourt, host of HGTV program Backyard Builds. The promotion, called “Home Edit,” takes the form of an installation at the Yorkdale Shopping Centre in Toronto that displays a selection of furniture and décor items. The goods displayed can be purchased immediately using QR codes.
“The Harry Rosen x Brian McCourt Home Edit was designed to be an immersive shopping experience, both in-person and digitally,” said Ian Rosen, president and chief operating officer at Harry Rosen. “Brian and his team reimagined our Yorkdale store into an inviting living space and online we've curated a gallery of shoppable vignettes that were styled by Brian. This is the future of retail, a perfect blend of experience, inspiration and technology.”