Vancouver-based River Rock Casino Resort has constructed a new website at <http://riverrock.com>. The site, developed by Station X of Vancouver, is intended to convey the attractions and ambiance of the resort. The site features a three-dimensional image rotator, rich media materials, increased branding and improved navigation and booking functionality. The new site is also intended to integrate the resort's web, mobile, email, social and search marketing initiatives. "The new digital presence provides real value to River Rock's customers, combining aesthetics with usability and functionality," said Jim Southcott, chief strategic officer at Station X. River Rock Casino Resort is operated by Great Canadian Gaming.