The Montreal-based Fondation Marie-Vincent has retained Lg2boutique of Montreal to develop the visual platform for its annual La Vittoria fundraising dinner. This is the second year that Lg2boutique has handled this assignment, which includes the visual identity, invitation, decor, waiters' aprons, menus and a souvenir book. The creative was intended to recall New York and Paris, the homes of the two chefs who prepared the dinner. "All the evening's supporting elements were created with the idea of highlighting the contrast between these two great cities," said Claude Auchu, the agency's creative vice-president. "Two-sided posters, a reversible book, columns positioned in both directions, a great number elements that enhanced the evening’s culinary experience." The Marie-Vincent Foundation works to raise funds for the prevention of child abuse in Quebec.