Segal Entertainment hires Faulhaber
By Derek Winkler
Event production company Segal Entertainment of Vancouver has retained Faulhaber of Toronto as the public relations agency of record for its upcoming spring and summer events. The assignment includes communications support for the Festival Grand Prix sur Crescent in Montreal, which will be marking its 25th anniversary this year. Faulhaber will develop media relations initiatives and influencer campaigns to promote the event nationally.
“For 25 years the Crescent Street Grand Prix Festival has been a high-energy celebration that brings together fans, brands and the community during race weekend,” said Rob Segal, president of Segal Entertainment. “Our 25th edition will be even bigger, and we’re excited to be working with Faulhaber to help share the story of this milestone year.”