Hippoc gains funding
By Adnews Staff
Investment firms Colvest Holdings and Distinction Capital have provided $3 million in funding to Montreal-based Hippoc, a company specializing in the use of artificial intelligence technology for marketing purposes. According to the company, the funds will be used to expand its operations in North America and Europe, and to further develop its technology. The company’s web-based ad testing and optimization service predicts the “cognitive impact” of an ad before it appears online based on tests using a “replicated average human brain.”
“Hippoc's solution is timely for the digital marketing world, which is going through unprecedented challenges related to measuring performance, stricter regulations, new tools for consumers to restrict access to identifying data, and the imminent end of third-party cookies,” said Hippoc co-founder Jean-Maxime Larouche. “Hippoc’s unique and proven platform solves these issues by offering a complete turnkey solution.”