EssilorLuxottica hires Camden
By Adnews Staff
EssilorLuxottica has retained Camden of Montreal to develop a launch campaign for a new line of children’s eyeglass lenses called Eyezen+ Kids. The product line is aimed at children between the ages of six and 12. According to the company, the campaign will focus on the child-centric features of the lenses, such as their adaptation to smaller facial features and the propensity of children to hold object close to their faces, as well as their blue light filtering feature. The national launch campaign will be aimed at Essilor clients and eyecare professionals.
“It’s a pleasure to work with Camden’s teams because by now they know our company and the optical industry inside out,” said Marie-Amandine Servant, brand lead at EssilorLuxottica. “The team who worked on this project very quickly grasped our expectations, the product itself, and ultimately what we were hoping to bring to wearers. We believe that the children’s segment deserves more attention, and this project is only a beginning. Camden’s creative proposal, both in terms of originality and the tools that were developed, have clearly enabled us to stand out and bring something positive to the table, as much for eyecare professionals as for parents and their children.”