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LCBO hires Cossette

The Liquor Control Board of Ontario has retained Cossette of Toronto as its creative agency of record. The firm won the account in a request-for-proposals proccess. According to the government alcohol retail enterprise, Cossette will develop advertising with a focus on responsible consumption and lighter choices, value-based purchases, “purpose-led brands” and sustainable practices.

“The Cossette team really stood out as they understood our market and how to create remarkable experiences for our customers, and they’re committed to working in tandem with our internal creative team,” said Vanda Provato, chief marketing and digital officer at the LCBO. “We look forward to creating world-class campaigns that help deliver on our brand promise, ‘Perfect choices made easy. Moments made great.’”

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