Champion Petfoods begins cat food contest
By Derek Winkler
Champion Petfoods of Edmonton has begun a contest promotion for its Orijen line of cat food. The promotion, called “The Cat That Roared,” is intended to convey to consumers the importance of cat hydration during the summer. The grand prize winner will recieve an African safari trip valued at US$20,000. Forty additional winners will receive secondary prizes of a pet DNA test from Wisdom Panel and a donation to the Great Plains Foundation's Big Cats Initiative. Consumers can enter the contest via the brand’s social media pages until July 31.
“Pet lovers know and trust Orijen dry cat food for its consistent premium quality and nutrition,” said Billy Frey, vice-president of cat products at Champion Petfoods. “We are excited to introduce wet cat food that offers the same standard of quality as our dry food with new dimensions of nutrition and taste, plus hydration cats need.”