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AriZona Hard readies 90s promotion

Molson Coors is preparing a promotion in Toronto for its AriZona Hard line of iced teas. Called the “AriZona Hard Video Store,” the effort will take the form of a temporary installation that will focus on nostalgia for the 1990s. The installation will offer cocktails made with the product, as well as 90s movies, video games and memorabilia. Proceeds from drink and merchandise sale will be donated to Women in Film & TV Toronto. The promotion will run from Aug. 11 to 13.

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