Casino Canada conducts campaign
By Rob Bale
Casino Canada, a website offering reviews of physical and online casinos, has begun an out-of-home advertising campaign in Toronto. The billboard advertising incorporated a bar code that can be scanned by consumers for more information. The intent of the campaign is to raise awareness of the site and the services it offers.
“We are proud of how the ad looks and what traction it gains,” said Dmitry Rogalchuk, head of content at Casino Canada. “It is a great way to reach a larger audience and create brand awareness. Toronto has one of the highest population concentrations in Canada, and we are hoping for increased recognition of the business reflected in the numbers.”
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