BaD Mktg launches in Toronto
By Rob Bale
A new advertising creative agency called BaD Mktg has launched in Toronto. It was co-founded by Ian Buck and Yotam Dor. Buck was most recently vice-president and general manager of CoStudios. Prior to that, he was managing director of Notch Video and vice-president of earned media at Sid Lee. Dor was previously vice-president of content development at Interpublic Group. Prior to that, he was vice-president of creative and content at Notch Video.
“Our mission at BaD Mktg is simple yet powerful,” said Buck. “To help brands grow their business while helping marketers stay sane. Our clients are being asked to do more with less while operating under super tight timelines. The old agency model was built for a different era and isn't compatible with today's realities. We remove the friction and put our clients back in control to developing content that delivers results.”