Canoe Financial conducts campaign
By Derek Winkler
Toronto-based mutual fund company Canoe Financial has signed a sponsorship agreement with sprint canoeist Katie Vincent. The company has begun a campaign called “Performance is Earned” tied to this sponsorship. Developed by BaD Mktg, the campaign compares the investment work done by Canoe to Vincent’s training routine.
“Katie’s story is about more than winning medals,” said Darcy Hulston, president and CEO of Canoe Financial. “Her success is built on the same beliefs that guide our business every day. Driven by process. Discipline compounds. Performance is earned. Those beliefs are at the heart of everything we do for our investors, and Katie is an inspiring example of what can be achieved when you commit to them over the long term.”