Bento Sushi debuts new branding
By Derek Winkler
Toronto-based food company Bento Sushi has begun a branding initiative called “Bento Brave.” According to the company, the new brand identity is intended to refresh its image and “make sushi feel more modern, vibrant and accessible.” Bento sells its products primarily through grocery stores and food court locations. The updated brand identity will roll out this fall in Ontario Loblaw stores. The first food service locations using the new branding will be located in Montreal, New York and Montego Bay. The new visual identity was developed by Jump Branding & Design.
“Bento Brave aims to be the outward expression of attributes Bento seeks to highlight,” said WesleyAnne Rodrigues, the company’s director of marketing. “Modern, vibrant, sustainability-focused and evolving with the times. It makes sushi feel accessible and inviting, while reflecting the values our customers care about.”
To coincide with the new branding, the company has begun two influencer campaigns. The first, called “New Family Pack,” is aimed at new mothers, while the second, called “Family Sushi Nights,” promotes sushi as a weeknight dinner option.