Flair sponsors Canada Basketball
By Adnews Staff
Flair Airlines has signed a sponsorship agreement with Canada Basketball, the governing body for amateur basketball in Canada. Via this multi-year agreement, Flair will be the official airline of the organization. As part of the sponsorship, Flair will conduct an in-venue halftime promotion called “Shot From the Dot.” One attendee at each national team home game will have a chance to win free airfare from Flair. Flair will also be the presenting sponsor of the Global Jam Festival in Toronto this summer. Flair was previously the official airline sponsor of Canada Basketball’s Global Jam Fives tournament in 2022.
“At Flair, we are on a mission to build an inclusive, sustainable and affordable air travel culture,” said Nelson Phillips, vice-president of marketing and communications at Flair Airlines. “As Canada enters a golden era for the game, we're honoured to provide basketball players of all ages, and their families, with opportunities to travel to their next training camp, game or tournament through our new partnership with Canada Basketball. We are thrilled to be an official partner of Canada Basketball and cheer on Team Canada.”