Indochino debuts basketball clothing
By Derek Winkler
Men’s clothing retailer Indochino Apparel has begun a promotion called “Made For You, By Us” as part of its sponsorship of Canada Basketball. During the promotion, consumers purchasing a suit, blazer or jacket can choose one of three basketball-themed patterned fabrics for the lining. According to the company, the patterns are intended to allow consumers to show their support for the sport and for the Canadian national basketball teams. For each purchase of a garment incorporating one of these linings, the chain will donate part of the proceeds to Canada Basketball. Indochino is the official made-to-measure apparel sponsor of Canada Basketball.
“For nearly a decade, Indochino has worked with hundreds of professional athletes across several professional leagues, including the annual NBA Draft,” said Drew Green, president and CEO of Indochino. “This partnership with Canada Basketball emphasizes a continued focus to make bold, fashionable statements for big moments while continuing to enable fans to dress like a pro.”