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National Post begins Get to Know Us campaign

The Toronto-based National Post newspaper has begun a marketing campaign called "Get to Know Us" in the Greater Toronto Area. The promotion includes print and digital advertising, experiential elements and social media activities. It supports the company's print, digital and mobile properties and will run through the summer.

The initiative also features a branded food truck-style vehicle that will travel to various locations to distribute free coffee and newspapers. Consumers will also be able to meet a number of National Post columnists at these stops, as well as subscribe to the paper or download its mobile applications. This element of the campaign will run for six weeks.

The campaign also includes a sampling program that will take place at some Go Transit stations, as well as branded kiosks at various locations in the GTA and a website at <http://www.npsummertour.com> that hosts an online contest.

"The summer tour provides a great chance to get out, meet our readers and share our brand and celebrated journalists with new potential readers," said Anne Marie Owens, editor of the National Post. "The multi-faceted campaign provides great sponsorship opportunities for clients to promote their brand messages and connect with audiences across our platforms and through pop-up opportunities."

Sponsors participating in the initiative include Media Shack, Aryana Wireless, LinQTab and Park'N Fly. National Post is a division of Postmedia Network.

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