VisitBritain breaks new campaign
VisitBritain has begun what it describes as its largest ever image campaign in Canada. The ad campaign includes artwork displays in Toronto at Union Station, the Yonge & Bloor subway station, along the Gardiner Expressway, at Yonge & Dundas Square and elsewhere in the downtown area. Additional advertising will include underground walkway ads, Go Transit and TTC ads, Yahoo online advertising and Metro newspaper advertising. The effort is aimed at Canadians who are likely to travel and is part of a global promotion that focuses on the Queen's Diamond Jubilee and 2012 London Summer Olympic Games. "Canada is a vitally important market for Britain's tourism industry," said Karen Clarkson, VisitBritain's North American vice-president. "Through their spending in and exploration across our countries, Canadians contribute significantly to the British economy while shedding light on our vibrant city centres and serene countryside. We're keen to introduce Canadians to these destinations and the many points in between with this campaign." Similar promotions will take place until March 2013 in major cities in Australia, Brazil, Canada, China, France, Germany, India, Japan and the US.