Representation roundup
By Adnews Staff
SourceKnowledge of Montreal has signed an agreement to exclusively represent Canadian inventory on DigiMogul websites Gorillaleak.com and Directorslive.com. According to the company, this will add approximately six million monthly video plays to SourceKnowledge's Vibers and Metro channels, which are aimed at 18- to 24-year-olds and 25- to 34-year-olds respectively. Gorillaleak.com specializes in music videos and news from the music industry. Directorslive.com specializes in movie news, short films and self-produced videos. "Gorillaleak and Directorslive are strong additions to our Vibers and Metro channels," said Hector Pantazopoulos, vice-president of SourceKnowledge. "Both sites are high quality, and have original content and a loyal viewership. We're very excited about this partnership because Canadian brands will now be able to reach this coveted demo in a unique and authentic way."