SourceKnowledge adds mobile video inventory
By Adnews Staff
Montreal-based online video advertising firm SourceKnowledge has formed an agreement with mobile advertising company Inneractive of Tel Aviv, Israel. According to the company, the agreement will increase SourceKnowledge's inventory of video advertising for mobile devices. Inneractive's product consists of full-screen HTML5 video ads. These will be integrated into SourceKnowledge's service.
"We are increasing the amount of mobile inventory we access programmatically on behalf of our brands and advertisers," said Patrick Hopf, president of SourceKnowledge. "Inneractive is an innovative and cutting edge company and we are pleased to add them into our marketplace."
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